Semiotics

I will be using the idea of semiotics to deconstruct media texts as a form of primary research. The media texts I will be examining will be the record covers I choose to case study, by the following designers; Barney Bubbles, Andy Warhol, Peter Saville & Malcolm Garrett. The reason I will be deconstructing these media texts is to find out and elaborate on the post modern elements of the media texts.

Semiotics works on a signs and signifers basis. A sign is something that is to be taken at face value; what the thing is to put it bluntly. to prove a simple understanding of this concept I will deconstruct various elemnts of the Arctic Monkeys album cover. Take the example of a cigarette in this image as the sign. Now a signifier is what that element signifies/implies. Taking the cigarette elemnt of this album cover it could be so that he looks cool, he might be doing it because he likes smoking & maybe beyond that to show addiction.