It was a dramatic change in direction for the art world; and by the early 1970's it had "arrived". As a movement that was revolutionary, irreverent and stylistically rehashing of the old. It dismantled boundaries, between high and low culture, thus removing art's superiority. Art was no longer an elitist profession, low culture could begin to enjoy art as it meant something to them.
In the 80's, Andy Warhol painted dollar signs, alluding to arts capitalist ways. It was still an expensive game. Peter Saville, took art from the canvas to the record covers by using 19th century art and contextualizing for the music industry. "Pop Culture used to be like LSD; different, eye opening & reasonably dangerous" Saville said "the things that pop music was there to do for us, have all been done.." He proclaims that "Andy Warhol illustration on a Velvet Underground album was a revelation.
What will history make of postmodernism? Is it style over substance? is it style without substance? "Art is whatever you can get away with" Warhol proclaimed.
http://www.anothermag.com/art-photography/1472/postmodernism-style-subversion-1970-1990
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